September 16, 2009

Delphi 2010 Upgrade Offer

One of the most popular articles on the Embarcadero Developer Network this week and most clicked on Twitter posts from EmbarcaderoTech is the Delphi 2010 Upgrade Offer eDM.

This eDM (electronic direct mail) is the international version that went out to users of Delphi. We actually created several versions of the email to target each audience - Delphi upgraders, Delphi prospects who may have downloaded a trial or past free Turbo version but not purchased, C++Builder upgraders, C++Builder prospects, RAD Studio upgraders and RAD Studio prospects.

The one group we didn't have to do a specific email for this time was Delphi Prism owners because Delphi Prism includes first year maintenance so those users don't have to worry about purchasing upgrades. They get a maintenance notice to download the new version from the maintenance portal.

And what's the most popular link in the emails? The RAD Studio Upgrade Center.  It's a good resource page that was originally our sneak preview page and contains videos and blogs about what's new in the 2010 products along with easy links for additional product information and trial downloads.

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