February 8, 2011

Special offer on Delphi XE and RAD Studio XE Enterprise Upgrades

If you've heard about and seen all the great new things you can do with DataSnap in Delphi XE, C++Builder XE, and RAD Studio XE but only currently have a Professional edition or older version, we have a great new limited time offer for you to upgrade to the new XE Enterprise editions with DataSnap XE.

Special Pricing to move up to the latest DataSnap and Enterprise editions of Delphi XE, C++Builder XE and RAD Studio XE Enterprise if you purchase by March 31, 2011

New UserRegular
Upgrade from
XE Pro
Upgrade from
RAD Studio XE Pro
Delphi XE or C++Builder XE Enterprise
€ 1,999€ 1,299€ 999€ 599n/a

RAD Studio XE Enterprise
€ 2,799€ 1,799€ 1,499€ 1,099€ 799

The prices above are the Euro prices. For pricing in other regions, visit the offer information page and click the country links in the right column or the other buy now links.

Here are the qualifications for the special prices:

*Limited Time Upgrade Prices are available to registered users of 2007-2010 versions of Delphi, C++Builder or RAD Studio
**Upgrade from XE Pro prices are available to users who purchased Delphi XE Professional or C++Builder XE Professional prior to Feb 1, 2011
***Upgrade from RAD Studio XE Pro price is available to users who purchased RAD Studio XE Professional prior to Feb 1, 2011

Here's some information from the offer page on why you will want to upgrade:

Embarcadero® RAD Studio Enterprise XE is the most popular release in years, in large part due to DataSnap XE. For a limited time, owners of 2007-2010 versions of Delphi, C++Builder or RAD Studio, Professional and Enterprise editions, qualify for extra savings on XE Enterprise upgrades! If you already own an XE Professional edition product, you qualify for even lower pricing to move up to XE Enterprise.

Reason #1 to Upgrade to Enterprise - Rapidly create multi-tier applications with DataSnap

The DataSnap® framework enables you to build multi-tier applications with the server built in Delphi and C++Builder, and connect with them via a wide variety of clients and protocols.
DataSnap supports JSON, REST, COM, HTTP, TCP/IP, PHP. JavaScript, .NET and XML support for client/server, multi-tier connectivity with virtually any other system, and easy cloud deployment.
More Reasons to Upgrade
In addition to DataSnap, the Enterprise editions of Delphi XE, C++Builder XE and RAD give you exciting capabilities not available in the Professional edition. You get access to more data sources, remote servers, ability automate your build process, and ensure that your team is delivering high quality code. In Enterprise, you get:
  • dbExpress database server connectivity framework - Connection pooling, tracing and drivers for nine major databases including Microsoft SQL Server, Oracle, DB2, Sybase, InterBase, Firebird, Informix, SQL Anywhere and MySQL
  • Free earlier version Delphi and C++Builder licenses - Delphi 7, 2007, 2009, 2010 and/or C++Builder 6, 2007, 2009 and 2010 plus Delphi Prism 2010 and 2011 in RAD Studio
  • FinalBuilder - Use FinalBuilder Embarcadero Edition for creation and debugging of dynamic build and deployment process automation. Then extend your automated build process with command line audits, metrics and documentation generation.
  • Extensive Audits and Metrics - 200+ Static Code Audits for deep code analysis 80+ Static Code Metrics for analysis of the object domain
  • UML Modeling - Move up from UML code visualization in the Professional edition to fully interactive models that stay in sync with your code
Plus, your Enterprise edition purchase qualifies you for a special bundle price on DB PowerStudio for SQL Server Developer Edition so you can write high quality SQL code faster, tune it against SQL Server and keep your development and test servers in sync.


Unknown said...

The Number 1 reason is a bit constructed. You get cheaper away with a Professional + DataAbstract from RemObjects, which is a MUCH better solution than DataSnap. It is cross-platform, it is more scalable, it runs not only on Windows x86 systems but also on Linux servers and the mac - even in 64bit, and it's performance is much better than DataSnap.

PascalBoy said...

I agree PhoenixHawk the datasnap bit does seem a rather constructed reason to me too.

I also think DataAbstract is overall a much better solution.

Other thing to Bear in mind is that if release schedules follow the usual pattern you will only have arround 7 months at most of in band fixes/updates before XE2 arrives if you dont have/get Software Assurance too.

Last observation is the pricing. Taking the Upgrade from Delphi XE Pro to Delphi XE Enterprise as an example in Euro and Dollars from the corresponding embarcadero stores we have :

$599 exc Taxes.
E599 exc Taxes.

Thus $1 = E1 conversion rate.

Average Month Dollar to Euro rates from Start Jan 2010 to End Jan 2011 range from

$1.22 to $1.42 = E1.00

with a closing rate today of

$1.36 = E1.00

That seems a rather step mark up yet again to me.

Dorin Duminica said...

Is it just me or Embarcadero is transforming Delphi into a "just sell the damn thing"?!

I can easily see in the next 1 or 2 releases another new feature that will kinda' force companies to buy the new version...

PascalBoy said...

I was thinking exactly the same. It does seem to me to be "Just sell Delphi/C++ Builder/RAD Studio however you can" in recent times.

I also wonder what 'must buy features' with be in XE2 products ? I say this as I see signs that the cross platform GUI work might be in process of reset/change of direction with the announcement that EMBA bought IP of KSDev and what Eugene put on front page of his website.

Tim said...

We usually have new releases once a year and then throughout the year it definitely is our job from the marketing side to sell Delphi and RAD Studio.

To do that, we sometimes focus on different aspects of the product and different offers rather than continuing with exactly the same messages and offers for an entire year.

When we released XE, there was an introductory price on Professional upgrades. Now we're focusing on some of the Enterprise edition functionality and an offer to encourage people to buy Enterprise.

Hopefully overall people see it as a good thing that we're continuing to increase our marketing activities, reaching out to new users with the Starter editions, and trying new things to continue growing the Delphi, C++Builder and RAD Studio business like we did last year.